Savoir Flair: Middle East’s Best Fashion, Beauty, and Culture Magazine


Savoir Flair

Launched in 2009 as the Middle East’s first digital women’s high fashion, beauty, and culture magazine, Savoir Flair has become a vanguard for luxury storytelling. Led by the region’s youngest Publisher and Editor-in-Chief Haleh Nia, Savoir Flair is a leading fashion media platform that covers fashion, beauty, culture, news, travel, lifestyle, and social issues. The brand’s editorial mix translates international trends into local context while embracing the region’s own aesthetic and values. Click for Info

From the gimmicks and frenzies to the refined craftsmanship and subversive concepts, the best shows from this season’s fashion month were all about savoir faire. The best collections had a sense of elegance, poise, and sophistication that stood out in the crowds and among the commotion.

Savoir Flair: Elevating Your Lifestyle with Sophistication and Grace

Savoir-faire (savoir, address, or poise) is a quality of skill and grace in dealing with new and trying situations. In one study, young adults who possess this quality were found to be more successful in their interactions and able to articulate their ideas better than those without it. This quality seems to be distinct from and higher than intelligence quotient (IQ) or emotional intelligence (EQ). It also seems different from other traditional personality traits like charm, charisma, and confidence. In other words, savoir-faire is the kind of thing that doesn’t come from innate talent or natural inclination, but rather from experience and training.

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