How to Break Into Sports Broadcasting


Sports Broadcasting brings a wide variety of professional and amateur sports to people around the world via radio, television and the internet. These broadcasters provide commentary, analysis and interviews with athletes and coaches, as well as providing play-by-play action on the field. Many universities offer undergraduate and graduate degrees with concentrations in journalism or communications with a focus on sports media, and the opportunities to break into this career have never been greater. URL

A talent for on-air reporting and a commanding voice are a must for aspiring broadcasters. They also need to have a deep understanding of the sport, rules and strategies as well as the ability to analyze the game and provide informed commentary. Some broadcasters are based in the studio while others travel with the team to give reports from the field. Regardless of location, a successful sports broadcaster must have strong interpersonal skills and the ability to interact with the players and coaches in a professional manner.

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In addition to on-air coverage, some broadcasters also write and prepare material for their shows. This includes conducting research on the team and preparing detailed statistics and trivia that they can use during their broadcasts. In the case of television and online broadcasters, they may also need to edit and film video snippets to be used in their broadcast.

Many broadcasters begin their careers as student on-air reporters for their university’s sports teams or radio stations. Once they have developed a strong portfolio, some seek employment with larger networks. This can be achieved through an agent who can help to coordinate interviews and share a broadcaster’s demo with interested employers.

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