Email marketing is an incredibly powerful and effective digital marketing tool. It is one of the most cost-effective ways to engage with customers and clients, driving brand awareness, promoting products, sales, and more. However, like any other tool, it requires regular maintenance and cleaning.A clean emails online list helps improve your deliverability, engagement rates, and overall marketing efforts. It increases your click and open rates, decreases your bounce rate, and helps you avoid spam complaints. Additionally, you will be able to better segment your audience and send relevant content that will increase conversions.
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However, knowing when your email list is ready for a scrub can be difficult. The most obvious signs are increased unsubscribes, hard bounces, and spam complaints, but it’s also important to consider if your new subscribers are outnumbering your old ones. You should also scrub your list if you inherit a list, change CRMs or email service providers, and before a big campaign.
The best way to keep your inbox clean is to use the Clean Email app. This free app lets you clean emails online quickly and efficiently, so you can focus on what matters. It can even automatically archive newsletters and subscriptions, so you won’t have to worry about your inbox filling up. It’s also GDPR compliant, so you can trust that your personal data is safe.