The right marketing for dental will help you attract new patients and keep current ones coming back. It starts with understanding your audience and developing a plan to reach them. Then it’s time to put that plan into action.

Your website is an important tool for your marketing efforts, especially because more than 70% of consumers search online before visiting a dental office. It’s essential that your site is SEO optimized and easy to navigate, with an engaging design that encourages visitors to learn more about the services you offer and schedule an appointment.

Paid advertising is another useful strategy for dental marketing. For example, retargeting Google Ads allows you to show your ads to people who have visited your website but didn’t make a conversion. This type of marketing is extremely effective for local businesses, such as dental practices.

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Social media is another great way to promote your dental practice. By creating engaging posts and taking out social media ads, you can attract a large audience that may not have otherwise known about your services.

Many dentists have a referral bonus system that gives existing customers a discount on their next visit for referring new patients. These programs can be promoted with flyers in the office, conversations after appointments, and on your website. The Pride Institute reports that 93% of people trust recommendations from friends and family, so be sure to emphasize your referral bonus program. You can also give out business cards that feature your referral program and include them in your mailers.